{"id":3535,"date":"2026-10-09T08:36:29","date_gmt":"2026-10-09T08:36:29","guid":{"rendered":"https:\/\/ptepa.es\/?p=3535"},"modified":"2026-10-26T08:40:47","modified_gmt":"2026-10-26T08:40:47","slug":"14o-congreso-fao-conxemar-mapa-2026-smart-blue-leadership","status":"publish","type":"post","link":"https:\/\/ptepa.es\/index.php\/2026\/10\/09\/14o-congreso-fao-conxemar-mapa-2026-smart-blue-leadership\/","title":{"rendered":"14\u00ba Congreso FAO-CONXEMAR-MAPA 2026: SMART BLUE LEADERSHIP."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Eficiencia, inteligencia y est\u00e1ndares globales para una industria comprometida.\u00a0<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"653\" height=\"307\" src=\"https:\/\/ptepa.es\/wp-content\/uploads\/2025\/10\/imgen-web-congreso-conxemar-2026.png\" alt=\"\" class=\"wp-image-3475\" style=\"width:813px;height:auto\" srcset=\"https:\/\/ptepa.es\/wp-content\/uploads\/2025\/10\/imgen-web-congreso-conxemar-2026.png 653w, https:\/\/ptepa.es\/wp-content\/uploads\/2025\/10\/imgen-web-congreso-conxemar-2026-480x226.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 653px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El pasado 5 de octubre asistimos al <strong>14\u00ba Congreso FAO-CONXEMAR-MAPA 2026<\/strong>, centrado en esta ocasi\u00f3n en <strong>SMART BLUE LEADERSHIP: Eficiencia, inteligencia y est\u00e1ndares globales para una industria comprometida.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En la primera parte del Congreso se ha puesto el foco en la<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\"> <strong>trazabilidad digital, la inteligencia artificial y la cooperaci\u00f3n internacional<\/strong> <\/mark>como herramientas fundamentales para reforzar la competitividad y la sostenibilidad del sector pesquero y acu\u00edcola.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante las intervenciones de Carolina Najar, directora de Food Market de AZTI; Carmen do Sacramento, ministra de Pesca de Angola; Kevin Edwards, de Global Dialogue on Seafood Traceability (GDST); y Mark Kaplan, de FishWise, se destac\u00f3 que la digitalizaci\u00f3n debe ir m\u00e1s all\u00e1 del cumplimiento normativo y convertirse en una oportunidad para mejorar la gesti\u00f3n de los recursos, optimizar las cadenas de suministro y aportar valor al consumidor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre los principales retos identificados figuran la calidad y la interoperabilidad de los datos, la reducci\u00f3n de las cargas administrativas, la protecci\u00f3n de la informaci\u00f3n comercial y la necesidad de generar confianza en las nuevas tecnolog\u00edas. Tambi\u00e9n se subray\u00f3 la importancia de que las soluciones digitales sean accesibles para los peque\u00f1os productores y la pesca artesanal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los ponentes coincidieron en que <strong>la trazabilidad debe generar valor econ\u00f3mico y facilitar el acceso a los mercados<\/strong>, al tiempo que contribuye a la sostenibilidad y a la transparencia. La inteligencia artificial puede desempe\u00f1ar un papel relevante, siempre que se apoye en datos fiables y sistemas capaces de comunicarse entre s\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De cara a 2030, el debate apunt\u00f3 a la necesidad de reforzar la colaboraci\u00f3n entre administraciones, empresas y pa\u00edses, desarrollar est\u00e1ndares comunes y conectar las cadenas de suministro a escala internacional. Asimismo, se destac\u00f3 la importancia de comunicar mejor al consumidor el valor nutricional y ambiental de los productos del mar, sin olvidar otro desaf\u00edo esencial: atraer talento y hacer del sector un \u00e1mbito atractivo para las nuevas generaciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Innovaci\u00f3n para acercar los productos del mar al consumidor.<\/mark><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La \u00faltima mesa redonda puso el foco en la necesidad de innovar para adaptar los productos del mar a los nuevos h\u00e1bitos de consumo. Julie Maguire, directora de investigaci\u00f3n de <em>Bantry Marine Research Station<\/em>, defendi\u00f3 explorar nuevos formatos y ocasiones de consumo, tomando como referencia la capacidad de otros sectores alimentarios para desarrollar productos m\u00e1s all\u00e1 de sus presentaciones tradicionales. Entre las posibilidades indicadas figura la incorporaci\u00f3n de prote\u00edna marina a nuevos alimentos, como tentempi\u00e9s energ\u00e9ticos o nuevas propuestas para el desayuno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde la distribuci\u00f3n, Clara Duque, de <em>Alcampo<\/em>, se\u00f1al\u00f3 la importancia de facilitar la preparaci\u00f3n y el consumo, ofrecer precios por raci\u00f3n adecuados y combinar salud y sabor. Gemma Meermans Matainaho, directora de <em>INFOFISH<\/em>, incidi\u00f3 en que la transformaci\u00f3n digital debe ser inclusiva y tener en cuenta a las peque\u00f1as empresas y productores. El debate una idea central: la innovaci\u00f3n debe responder tanto a las posibilidades tecnol\u00f3gicas como a las necesidades concretas del mercado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Dra. Mar\u00eda Neira: pescado, salud y sostenibilidad<\/mark><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La entrevista <em>One to One<\/em> con la doctora Mar\u00eda Neira traslad\u00f3 el debate al terreno de la salud p\u00fablica. La especialista defendi\u00f3 el papel de los productos del mar como fuente de prote\u00ednas, micronutrientes y grasas saludables, y destac\u00f3 su contribuci\u00f3n a una alimentaci\u00f3n equilibrada. Tambi\u00e9n reclam\u00f3 contextualizar adecuadamente los mensajes sobre riesgos, evitando alarmismos y ofreciendo recomendaciones claras sobre especies y formas de consumo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La Dra. Neira vincul\u00f3 adem\u00e1s la crisis clim\u00e1tica con la salud humana y advirti\u00f3 de que sus efectos sobre el medio ambiente, incluida la distribuci\u00f3n de las especies, tienen consecuencias directas para las personas. Su intervenci\u00f3n reforz\u00f3 la conexi\u00f3n entre alimentaci\u00f3n, sostenibilidad y salud p\u00fablica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eficiencia, inteligencia y est\u00e1ndares globales para una industria comprometida.\u00a0 El pasado 5 de octubre asistimos al 14\u00ba Congreso FAO-CONXEMAR-MAPA 2026, centrado en esta ocasi\u00f3n en SMART BLUE LEADERSHIP: Eficiencia, inteligencia y est\u00e1ndares globales para una industria comprometida.&nbsp; En la primera parte del Congreso se ha puesto el foco en la trazabilidad digital, la inteligencia artificial [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3536,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[328,43],"tags":[],"class_list":["post-3535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-es","category-noticias-espanol"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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